Subject: Bernard Lagat (@LagatUpdate) is now following you on Twitter!
I have never really understood Twitter, what it can do, what its point is, who actually looks at it. I guess that is why we have an awesome Marketing and Communications intern, someone who can really utilize this tool in a way that I never understood.
Regardless, it was thrilling when I woke up to an email from Twitter with the above subject line. Really!? Bernard Lagat follows Run for Good!? Well, I won't question and I will accept the following of a really famous awesome runner. Hello Bernard, should I tweet about you following us? Will that even be seen by anyone?
Is anyone famous following you? Are you following us on Twitter?
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